Fawn is a flexible, accessible, and inclusive space created for book-lovers and movie-lovers alike. It is a streaming service that includes movies and TV shows adapted from books and print media where users can form book clubs and participate in live viewings and discussions of the movies.
What does the term “book club” mean to you?
Most people perceive the idea of a book club as “stuffy” or are reminded of a time in school where they were forced to read a book for class.
With reading’s recent return to popularity, our team realized that book-lovers were looking ways to discuss their books, but the traditional book club wasn’t what they were looking for.
Our team’s answer to these problems was…
A space for book-lovers and movie-lovers to come together to watch and discuss their favorite stories.
fawn
fawn’s visual identity
While developing our visual identity, we centered our components around the idea of inclusivity and accessibility. We wanted to make our platform feel warm and welcoming, reminiscent to the feeling one gets when reading a book, but also give it enough vibrancy that it would make you feel excited to return over and over again.
Color Palette - Our color palette features softer, dreamy pinks and creams contrasted with a bright red and a deep gray, again reflecting our desire to be both welcoming but also vibrant and unexpected.
Typography - Our headings and body copy are set in Iowan Old Style Roman, a serif typeface designed as an homage to Renaissance type design but with a taller x-height to make it suitable for on-screen use. Buttons, callouts, and links are set in Fenwick, the same typeface used for our logotype.
Icons - Our extensive icon system, which includes icons for the videoplayer, community icons, and several more, was also built from the bones of Fenwick’s letterforms.
Image Treatment - These stock illustrations were modified to match Fawn’s visual identity. We chose illustrations with a hand-drawn, cozy feeling to them.
Library Cards - Our visual language also manifests in this library card format, which you would recognize from the To Be Watched and To Be Read lists earlier. These cards highlight our desire to bring in that tactile feeling one gets when reading a book.
Main Screens - Home, Book Club Landing, Book Club Discussion, Livestream
Created in collaboration with Aarushi Menon, Noel Thompson, and Nason Lane